01 Typography
GEOMETRICA ORGANICA
As an extension from Task 3 ( Final type design) I have developed further into the idea and produced posters of single letter from my typeface 'Geometrica Organica'. An advertisement and presentation of each letter which allows you to focus more on the construction and art behind each form, my aim was to create something that could be printed and reproduced to advertise and distribute my work even if it is part of a bigger picture. I have gone for a minimalist approach as I think that when you design something that is made to be printed you need to considered that it may not be appropriate for the design to be over crowded as sit can be harsh on the eye and confusing, I want the focus of each poster to be on the illustration of the letters from my font. I think this is an intelligent extension on my work as I have considered its purpose and took inspiration from other typographers to produce an outcome that is high quality and industry standard, if I wanted to go further into this I could produce the posters in frame and possibly put them up for sale.
Process & Production Development
John Brown.
02 Publication
03 pORTRAIT
HELVETICA COLLABORATION
The second development in my process and production series is a continuation of the deconstruction of the type face helvetica. In the original session we were briefed to design pages in a group of 3 ( Amy Haselden & Ryan Hobson) that were an artistic interpretation of the deconstruction of the type face, the only rule was that you could not use colour in your designs.
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The origin of this idea came from a theory lecture with Anna Powell where we did the physical deconstruction with paper as a link the origin of the type. Our approach was the refer back the origins of the type style and construction which is where the idea of the element symbols came from as elements are the base of everything I also think that as piece of design its an intelligent and appropriate layout as a means of presentation for an idea.
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My development is the collaboration of all our ideas and the mock up design for a physical publication ' Helvetica as a visual guide'. Originally this was designed as a publication made for print and not screen this means that there has been a lot of time and effort into scale and layout on the pages and it would be a shame to waste the skill used without even creating a digital lock up as a future reference.
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Amy Haselden Design ( https://amythdesign.blogspot.co.uk / )
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Ryan Hobson ( http://ryanhobson.blogspot.co.uk/ )
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VECTOR PORTRAIT
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As an extension/development of the 'Photoshop Face' task we did with rob in which we had to manipulate and edit a head shot of ourselves taken in the studio using Photoshop I decided to remake the image in Adobe Illustrator making it into a vector. A vector is an image that is created by plotting anchor points across a grid in which you can join up with lines unlike a standard image that is made of coloured pixels, this means that it can be scaled infinitely.
My inspiration to do a vector based portrait came from a graphic design and animation studio based in Huddersfield called 'Pixcill' who I follow on social media, when they first launched their page they did a small introduction to each member of the team but instead of using photographs they used vector portraits instead. I though this was a really intelligent way of presenting their selves as it not only is visually pleasing but it is a show case for the skills they have and the techniques they can offer you to work in. (http://www.pixcilstudio.com/)
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I started the production of the vector by tracing over the original image using the pen tool then I began to add the detail like the wrinkle lines and the lines around the yes to give it tone and depth. I chose to present four versions of the final outcome as the original image was taken against a green screen I though that it made the image looked stylized towards some of Litchensteins work in the pop art collection. By adjusting the the hue of the image it inverts and changes all the colours creating almost another version of the image.
